“SplashCast is a leader in marketing solutions for brands and media companies seeking to reach teens and young adults on social networking sites, such as Facebook and MySpace.

Splashcasting represents a leap forward in online marketing. Forcing banner ads in front of consumers in social networks has not been effective for brands, and it alienates consumers. Splashcasts, on the other hand, are opt-in social advertisements –tools marketers use to reach the growing demographic of social networking site users. With a splashcast, brands can build communities and easily deliver any digital content – from videos and pictures to simple text, music or complex games –directly to individual social networking pages, blogs or websites.

SplashCast takes the social advertisement concept even further by providing a means to create community around the brand itself. SplashCasting allows the user to post comments, videos and photos and even chat with other SplashCast users.”

Source: SplashCast

Financials

Date Type Amount Investors Valuation
Seed 2M Unknown
03/01/08 Series A 4M Centre Palisades Ventures Unknown

People

Michael Berkley (CEO & Co-Founder)

Brock Henderson (CTO & Co-Founder)

Tom Turnbull (VP of Business Development)

Kim Ramage (Co-Founder & Director of Operations)

Charlie Baker (Board Member)

View more details about all 7 people at SplashCast

Competitors

Lookery: Lookery is closed for business. Heres a post from the CEO: http://rafer.tumblr.com/post/168541483/lookeryupdate Lookery once provided demographic… See Company Profile »

View more details about this company's competitors

News

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March 21, 2008 10:59 pm

Lookery, a company that sells advertising on Facebook, and more recently also other social networks, and other web sites, has… Continue reading ⟩

SplashCast gets $4 million for interactive video widgets

March 20, 2008 7:47 pm

SplashCast, a company that creates video widgets for musicians and others to promote themselves, has raised $4 million in a… Continue reading ⟩

MySpace platform goes live, with issues, developers staying optimistic

March 14, 2008 8:03 pm

Yesterday, MySpace started showing off its new gallery of third-party applications that users can now start adding to their profiles… Continue reading ⟩