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Spongecell makes event marketing simpler and more effective.
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Spongecell Overview

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The company was founded in 2005 by a team composed mostly of Carnegie Mellon Computer Science graduates. After launching a groundbreaking natural language web calendar in 2006, they took funding from a group led by Halo Venture Partners, including The Interpublic Group of Companies (IPG) and the Pilot Group. Spongecell Promote, launched earlier this year, has already been used in campaigns by the...More»

5 Lucerne St #1 San Francisco, CA 94103 Map it »
888-680-7999
Business Internet
Advertising & Marketing
LLC
Private

Funding

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Date Type Capital Amount Post-Money Valuation Investors
2006 Series A Unknown Unknown

Products

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Name:Spongecell Ads
Product URL:http://ads.spongecell.com/
Description:Build Display Ads that Drive Real World Traffic.

Image displaying example reports of Spongecell ads. Spongecell helps you create online campaigns with measurable results. Build rich media advertisements that enhance engagement and drive real world participation. More people at retail sales, political rallies, sporting events, or tuning in to watch a TV show -- whatever it is you'd like your audience to do, Spongecell makes more likely by capturing the excitement you've built.

Spongecell works across the following media to allow customers to move messages into a permanent place in their lives - all from within the ad unit without clicking or leaving the page they are currently on!

Social Networks: Facebook, Myspace

Calendars: Outlook, Google Calendar, iCal, Yahoo!

Actions: Email and SMS Reminders, Invite Friends, RSVP, Subscriptions, Comments

With Spongecell, your campaigns also include:

* Detailed metrics including mouse-overs and completed interactions broken down by type.
* Custom landing pages with social and viral tools to help your campaign spread even farther.
* Automated email and SMS messages.
* Exportable data for all users who have opted in to receive more communication.

Don't waste engagement! Use Spongecell to create campaigns that drive real participation.
Screenshots: Spongecell Ads product Spongecell Ads product

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Interesting model leveraging social media for advertising and marketing

kenny 07/03/2008
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