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Spot Runner Overview
Spot Runner is a technology company that is developing the next generation of advertising services. Spot Runner’s mission is to make advertisers successful by revolutionizing the entire advertising process – including the way it is created, targeted, planned, bought and sold. Spot Runner is unique in that it employs proprietary technology and analytics to inform every media plan, target...More»
Spot Runner is a technology company that is developing the next generation of advertising services. Spot Runner’s mission is to make advertisers successful by revolutionizing the entire advertising process – including the way it is created, targeted, planned, bought and sold. Spot Runner is unique in that it employs proprietary technology and analytics to inform every media plan, target advertisers’ best prospects and optimize each campaign across television, the Web, radio or out-of-home.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 01/2006 | Series A | 10M | Unknown | |
| 10/2006 | Series B | 40M | Unknown | |
| 05/2008 | Series C | 51M | Unknown |
Products
| Name: | Spot Runner |
| Product URL: | http://www.spotrunner.com/ |
| Date Launched: | 01/2006 |
| Description: | Spot Runner offers everything needed to get your TV ad campaign going. Users start the process by going through Spot Runners full library of stock commercials. They have commercials for virtually every industry. Once the right ad is found, it can be customized with voiceovers, logo and business information. Spot Runner also offers “Personalization Plus” where for a fee they will change the voice, add a banner, put text on the screen and make other changes you might want to see. After the commercial is finalized it’s on to the media planning stage. Choose your demographic audience or let Spot Runner suggest one based on your industry. You then enter campaign information such as where and when you want your ad to run and the size of your budget. Once Spot Runner has all of this info they suggest an airtime schedule. If you agree and pay the bill, your campaign can start in less than a week’s time. After your campaign is over Spot Runner provides a report about when and where the ads ran and details about the viewing audience. If you decide to run another campaign in the future, you can use the same ad without paying for it a second time. |
| Screenshots: |
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| Name: | Malibu Media Platform |
| Product URL: | https://malibu.spotrunner.com/ |
| Date Launched: | 11/2009 |
| Description: | Malibu Media Platform is a web-based technology platform that improves the process of buying and selling television advertising to benefit media sellers, ad agencies and their clients. Malibu was developed in partnership with the industry to help buyers and sellers leverage technology to manage increased market complexity and efficiently scale their businesses. |
| Screenshots: |
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Competitors
Profile
Opinions
Page Information
11/24/2009 07:53AM by limguine
User Opinions
Bulls vs. Bears (6)
| Bullish Opinions (4) | Author/Date | Do you agree? | |
|---|---|---|---|
|
They seem to be a prime acquisition target for Google |
clarity00 05/07/2008 |
  |
100% 2 votes 2 0% 0 |
|
They just raised $51 MM for global expansion |
applekid 05/07/2008 |
|
100% 3 votes 3 0% 0 |
|
Their investors can help them expand into Europe and S America |
applekid 05/07/2008 |
|
100% 3 votes 3 0% 0 |
|
With Weblistic acquisition, Spot Runner can provide local solution for web, radio and tv ads |
dave 03/04/2008 |
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100% 5 votes 5 0% 0 |
| Bearish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
|
They just layed off 50 of their employees (10%) |
mcmr 08/13/2008 |
|
100% 2 votes 2 0% 0 |
|
People are used to ignoring TV ads. Recycled Ads seem even more unlikely to catch people's attend. |
pchu 02/19/2008 |
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100% 4 votes 4 0% 0 |
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| Alexa Rank: | n/a |  |
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| Yahoo Search Results: | n/a | ||
News & Blogs
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