Spredfast provides social marketing software that allows organizations to manage, monitor, and measure their social media programs at scale.  Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, Google+, Bazaarvoice, YouTube, Foursquare, and popular blogging platforms.

Whether an organization’s social team primarily resides in Marketing or spans multiple departments across business units or geographies, Spredfast’s platform helps teams effectively engage with their audiences while bringing visibility into what is working.  Using Spredfast, enterprise social teams can:

Plan – Assign content creation to appropriate users and schedule approved content across channels in advance to successfully execute social media campaigns.

Engage – Interact directly with your social community in real-time from the Social Inbox and target specific audiences with tailored content to increase engagement.

Listen – Know what’s being said about your brand, competitors and industry-relevant topics in the social sphere.

Coordinate – Work efficiently across the enterprise with customizable workflows, a centralized content calendar and inbound routing of activity that’s in need of response.

Measure – Aggregate and analyze social media metrics across all platforms and accounts to identify overall business impact.

Surface content – Gain insight into what type of content is receiving the most engagement to inform future strategy and additional content ideas.

Spredfast is currently being used by large enterprises and the agencies that support them.  Brands and agencies on board with Spredfast include AARP, AT&T, Caterpillar, Coty Beauty, Jason’s Deli, HomeAway, Warner Brothers, WCG and Whole Foods Market.

Financials

Date Type Amount Investors Valuation
04/01/10 Series A 1.6M Austin Unknown
09/01/11 Series B 12M InterWest Partners, Austin Ventures Unknown

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