Sugar Publishing focuses on creating communities for women and has over 4.5 million monthly unique visitors and 40 million page views (source: company website.)

Building upon its flagship property, PopSugar.com, the company’s Sugar Network now comprises ten distinct lifestyle and entertainment sites, covering topics that include celebrity, fashion, entertainment, food, fitness and more. Sugar Publishing’s network now includes BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar, TeamSugar and FabSugar, winner of the 2007 People’s Choice Webby for Fashion. The Sugar Network receives 4.5 million unique visitors (Google Analytics) a month.

Financials

Date Type Amount Investors Valuation
10/01/06 Series A 5M Sequoia Capital Unknown
06/01/07 Series B Unknown NBC Universal, Sequoia Capital Unknown
04/01/11 Other 15M Institutional Venture Partners, Sequoia Capital Unknown

People

Jason Rhee (VP & GM Sugar Publishing)

Brian Dhatt (CTO)

Brian Sugar (CEO & Publisher)

Lisa Sugar (Editor in Chief)

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Competitors

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