Tagadas is the UK’s first private sales club for parents.

Tagadas was started in early 2010 by Samuel Serra, a London based serial entrepreneur and father of two.

After struggling to find cool clothing for his children at reasonable prices, Sam realized that there was an opportunity in catering to fashion forward families.

Witnessing the success of private sales sites such as Grand Privee and Gilt, Sam decided to bring the excitement of flash sales with big brands and even bigger discounts to parents all over the UK.

Now a team of five, Tagadas brings you the best prices on designer children’s wear.