TasteBook Overview
TasteBook allows users to create and order custom hardback cookbooks (“tastebooks”).
To create a cookbook, users collect recipes online (from sites like Epicurous.com - a TasteBook Partner) or add their own. From there users get to decide which recipes they want in their cookbook, as well as the cookbook’s title, cover photo and more.
The books, which include colored tabs to make it easy to...More»
TasteBook allows users to create and order custom hardback cookbooks (“tastebooks”).
To create a cookbook, users collect recipes online (from sites like Epicurous.com - a TasteBook Partner) or add their own. From there users get to decide which recipes they want in their cookbook, as well as the cookbook’s title, cover photo and more.
The books, which include colored tabs to make it easy to locate recipes, run for $34.95. Recipes can be taken out of the cookbook for cooking and shopping purposes.
Tastebooks include up to 100 recipes. If you don’t use all 100 right away, all is not lost. You will be given credit for unused recipes which can be used at anytime.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 2007 | Series A | Unknown | Unknown |
Products
| Name: | TasteBook |
| Product URL: | http://www.tastebook.com/ |
| Date Launched: | 10/2007 |
| Description: | * A personal cookbook that reflects individual tastes, cultures, and culinary aspirations. * A fresh cookbook that's never frozen. You can add more recipes whenever you want. * A collaborative cookbook that's made with a little help from your friends. |
| Screenshots: |
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05/14/2011 05:35PM by limguine
User Opinions
Bulls vs. Bears (8)
| Bullish Opinions (6) | Author/Date | Do you agree? | |
|---|---|---|---|
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Unique visitors steadily increasing |
jesso 11/17/2008 |
100% 1 vote 1 0% 0 |
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great gift idea, cookbooks are a huge market that's a natural for UGC |
liberty248 11/16/2008 |
100% 1 vote 1 0% 0 |
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They signed a deal with the Food Network |
brianv 06/15/2008 |
100% 1 vote 1 0% 0 |
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Convenient as a unique, one-of-a-kind gift for friends and family |
jascle55 06/14/2008 |
100% 3 votes 3 0% 0 |
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The revenue model is built into the service |
chuck 03/02/2008 |
100% 5 votes 5 0% 0 |
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There is a large market for culinary realated materials |
meiling 02/20/2008 |
100% 5 votes 5 0% 0 |
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| Bearish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
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Too much work for yourself - too personal for someone else, I think.
1 comment
Add Comment
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kenny 07/28/2008 |
100% 4 votes 4 0% 0 |
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mwwalsh | 08/02/2008 | |
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$35 for a cookbook you make yourself seems a bit steep
2 comments
Add Comment
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chuck 03/02/2008 |
83% 6 votes 5 17% 1 |
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jascle55 | 06/14/2008 | |
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mwwalsh | 08/02/2008 | |
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