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Teletrax Overview
Teletrax enables clients such as entertainment studios, news and sport organizations, TV syndicators, direct response and advertisers to determine precisely when, where and how their video content is being used around the world. Over 1,500 television channels in 50 countries are constantly being monitored, including all 210 U.S. DMAs.
Teletrax yields critical broadcast intelligence allowing...More»
Teletrax enables clients such as entertainment studios, news and sport organizations, TV syndicators, direct response and advertisers to determine precisely when, where and how their video content is being used around the world. Over 1,500 television channels in 50 countries are constantly being monitored, including all 210 U.S. DMAs.
Teletrax yields critical broadcast intelligence allowing media executives to keep control and better monetize their assets. A leading broadcast monitoring service provider, Telerax combines cutting-edge watermarking technology, from Philips and an intense focus on customer service.«Less
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Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 2004 | Series A | 5M | Unknown |
Products
| Name: | Teletrax OnView and OnAir |
| Product URL: | http://www.teletrax.tv/index.php/System |
| Description: | Teletrax OnView uses an advanced search tool which enables clients to find, retrieve and watch their watermarked video within minutes of broadcast. The service, which works as an extension to Teletrax OnAir for the top 49 U.S. DMAs using the same web interface, forms a unique, robust content management platform for video owners that can aid with strategy development and return-on-investment analysis. Teletrax OnView offers clients the critical perspective of context: how and in what manner their content is used. This is particularly important to news organizations and sports producers and distributors. It can be applied to the management of transactions such as contractual compliance, royalty payments and talent residuals. Advertisers can see adjacent commercials to monitor product conflicts and their commercial’s position in the advertising pod. Teletrax OnView meets the needs of content owners seeking greater accountability from their video assets and greater understanding of the context in which these assets are used. Teletrax OnAir is the most comprehensive global television broadcast verification service of its kind. Teletrax OnAir uses digital watermarking technology to uniquely identify and track video content. When original content is produced, an imperceptible and unstrippable ID “tag” is “embedded” into the final version. When aired, the content is detected by the Teletrax Global Broadcast Monitoring Network, the embedded watermark. The results are then reported, within minutes, to the client via a secure and dedicated web interface. Teletrax OnAir can provide: • Full details of the broadcast television station using your video • The portion of your footage used • The duration of broadcast • The exact date and time of airing |
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10/29/2008 01:53PM by crumbs
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| Yahoo Search Results: | 90,000 | ||
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