Since the launch of TotalBeauty.com, you now have that resource — a totally unbiased and comprehensive beauty expert available to you 24 hours a day, seven days a week. TotalBeauty.com’s commitment to this purpose starts with having stringent requirements on how we provide product reviews. Driven by the same strict principles as the most respected consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on a firm conviction that an honest, opinionated review — positive or negative — is the only way to serve our users. We house the first and largest unbiased product review directory, spanning the most well-known names. We start at your local drugstore shelf and end at the most exclusive boutiques. Our commitment continues by offering you the ability to totally personalize product recommendations to match your needs and preferences.