Since the launch of TotalBeauty.com, you now have that resource — a totally unbiased and comprehensive beauty expert available to you 24 hours a day, seven days a week. TotalBeauty.com’s commitment to this purpose starts with having stringent requirements on how we provide product reviews. Driven by the same strict principles as the most respected consumer-advocacy organizations, we are never influenced by manufacturers, advertisers or partners. TotalBeauty.com was founded on a firm conviction that an honest, opinionated review — positive or negative — is the only way to serve our users. We house the first and largest unbiased product review directory, spanning the most well-known names. We start at your local drugstore shelf and end at the most exclusive boutiques. Our commitment continues by offering you the ability to totally personalize product recommendations to match your needs and preferences.

Financials

Date Type Amount Investors Valuation
Series A Unknown Unknown

People

Judy Hsieh (VP, Online Business Development)

Anne Martin-Vachon (Board member)

Emrah Kovacoglu (Founder, President & CEO)

Phil Del Rivo (EVP Marketing & Media Services)

View more details about all 7 people at Total Beauty

Competitors

Makeover Solutions: Give yourself a virtual makeover with celebrity hairstyles, makeup and accessories. Find tips and reviews on… See Company Profile »
Daily Makeover: DailyMakeover and its subsidiary Makeover Solutions are a leading company on the front of the try… See Company Profile »
Sparkle*Shelf: Sparkle*Shelf is committed to dishing up the latest beauty & fashion trends to style addicts everywhere.… See Company Profile »

View more details about this company's competitors

News

Skyword takes off with $6.7M for content marketing

May 17, 2013 6:36 pm

Consumers these days expect their favorite brands to tell a story, and Skyword helps them tell it. Skyword has announced… Continue reading ⟩

Vend raises $6.5M for dongle-free point-of-sale solution

May 15, 2013 10:45 pm

Dongles may be leading the point-of-sale revolution, but software plays a role as well. Vend, a company that makes point-of-sale… Continue reading ⟩

The state of the crowdfunding industry: stronger than ever

April 29, 2013 8:34 pm

This is a guest post by Elizabeth Smith Kulik, the co-founder and CEO of crowdfunding incubator ProHatch. Crowdfunding has once again… Continue reading ⟩