Triggit Overview
Triggit is an advertising technology company that buys media (ads) on the advertising exchanges, and specifically the Real Time Advertising Exchanges. Ad Exchanges aggregate publisher display ad inventory and put it up to the highest bidder. A Real Time Exchange lets us bid on each individual impression, allowing us (Triggit) to evaluate each ad impression according to a number of attributes....More»
Triggit is an advertising technology company that buys media (ads) on the advertising exchanges, and specifically the Real Time Advertising Exchanges. Ad Exchanges aggregate publisher display ad inventory and put it up to the highest bidder. A Real Time Exchange lets us bid on each individual impression, allowing us (Triggit) to evaluate each ad impression according to a number of attributes. These include traditional demographic data, behavioral information, user cookies, URL and session data, and much more. Triggit is able to review more then 750 Million impressions a day in this way. As we evaluate each impression, we are looking for impressions that have high conversion potential for your offer. When an impression fits the profile for your offer, Triggit purchases that impression and serves your ad. This enables Triggit to do very targeted ad buys across a massive amount of inventory, leading to high conversion levels and quality user/customer acquisition.«Less
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Bulls vs. Bears (7)
| Bullish Opinions (5) | Author/Date | Do you agree? | |
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The value is instantly obvious but easy to clone |
ronsheridan 04/30/2008 |
100% 3 votes 3 0% 0 |
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Nice play. Easy to use. Win-win. |
voceman 04/24/2008 |
100% 7 votes 7 0% 0 |
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love the product. the question is, can they grab the market share? |
jmho 04/19/2008 |
100% 6 votes 6 0% 0 |
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They have a pretty slick product |
ahmed 04/12/2008 |
100% 9 votes 9 0% 0 |
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There is demand from bloggers and publishers on monetizing their audience |
ahmed 04/12/2008 |
100% 12 votes 12 0% 0 |
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| Bearish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
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It seems a lot more work for most folks than Ad Sense |
ahmed 04/12/2008 |
60% 10 votes 6 40% 4 |
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There are lots of providers of advertising related services to publishers |
ahmed 04/12/2008 |
100% 9 votes 9 0% 0 |
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Triggit Reborn: New Service Automates Bidding On Real-Time Ad Exchanges
Oct 13, 2009 - 0 comments
Great Q&A of the Think Equity guys
May 20, 2009 - 0 comments
Media buying by hand vs. algoritms
May 19, 2009 - 0 comments
Quality Display Advertising Exchanges Don’t Actually Commodify Inventory
May 11, 2009 - 0 comments
Triggit Media
Apr 24, 2009 - 0 comments
Triggit on Twitter
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