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Key People
Management
Jim Barnett, CEO & Chairman
Jim co-founded Turn in 2005, bringing his extensive experience in online advertising and search to create a next-generation online advertising network. Jim was most recently President of Overture Search, a division of Overture Services, Inc. Jim joined Overture via its acquisition of AltaVista Company, where he was President and CEO. In this role, he led the company's highly successful turnaround and sale to Overture.
Jim was also President of MyFamily.com, the parent company of Ancestry.com, and President and CEO of ThirdAge Media, which was acquired by MyFamily.com. Prior to that, Jim was President and CEO of Infogrammes North America, a leading global publisher of video games and entertainment software. For five years, he was also Chairman, President and CEO of Accolade Inc, Infogrammes' predecessor company.
Jim has served on the boards of several public and private companies and is currently Chairman of SideStep, Inc., the leading travel search engine, on the board of ValueVision Media Inc. (NASDAQ VVTV), on the advisory boards of Trusted ID and Cellfire, and on the management board of Stanford Graduate School of Business. Jim received a bachelor's degree, MBA and J.D. from Stanford University.
Xuhui Shao, CTO
Turn Launches New Pricing Models and Expands Management Team
Company adds advanced Goal Seek functionality and CPC pricing to satisfy growing advertiser base and continues to build momentum with new Chief Technology Officer, Vice President Targeting Products, and Vice President Publisher Development
San Mateo, Calif.,—October 2, 2007—Turn™ Inc., the world's first automatic targeting ad marketplace, continues to aggressively expand its bidded advertising service with the launch of a new Goal Seek feature for CPM and CPC pricing. Goal Seek allows advertisers and agencies to set ROI performance targets for all ad buys, whether they are priced on a CPM, CPC, or CPA basis. Turn also launched bidded CPC pricing to complement its current CPA and CPM offerings, now providing a full range of pricing models. In addition, the company expanded its management team with key hires Xuhui Shao, Chief Technology Officer; Dominic Bennett, Vice President Targeting Products; and Sean Finn, Vice President Publisher Development. Launched in November 2006, the Turn automatic targeting ad marketplace provides advertisers and publishers with a revolutionary new approach to managing online advertising.
"The introduction of Goal Seek for CPM and CPC campaigns puts our advertisers in the driver's seat, giving them direct control over performance to ROI goals, independent of pricing method. Moreover, CPC pricing extends Turn's automatic targeting to all pricing methods," said Jim Barnett, CEO and Chairman, Turn Inc. "Turn is also raising the stakes with the strategic hires of Shao, Bennett, and Finn. We continue to show our commitment to automatic targeting by bringing talented technologists Xuhui Shao and Dominic Bennett into our leadership team. Sean Finn adds tremendous bench strength to the publisher side of the Turn marketplace, expanding awareness of Turn's unique benefits to this critical audience."
Shao, Turn's new Chief Technology Officer, is an expert in several key areas underlying Turn's core technology—machine learning, statistical theory, nonlinear optimization, analytical product design, and high performance computation. Prior to joining Turn, Shao was Vice President of analytics at ID Analytics, where he led the teams responsible for developing both technology and solutions for identity fraud.
Bennett, Vice President of Targeting Products and Network Performance, brings expertise in ad selection, behavioral targeting analytics, and engineering management. Before joining Turn he served as Vice President, Engineering and Analytics at Claria, where he led key aspects of product design, architecture, development, data mining, and business analytics. Before Claria, he was Group Director, DB Marketing at Wunderman Cato Johnson, as well as Director of Quantitative Analysis at the Orvis Company.
Finn, Vice President of Publisher Development, brings over 10 years of experience in Internet advertising and publishing to Turn. Most recently, he served as Executive Vice President of Media Development at AdDynamix. Prior to AdDynamix, Finn was one of the early executives at Fastclick (now Valueclick Media NASDAQ: VCLK) where he served as Vice President of Media Development and oversaw all media acquisition during its rapid growth.
Turn has driven rapid adoption since launching its advertiser beta in November 2006. While still in limited beta for publishers, over 3,200 sites with 90 million monthly unique visitors participate in the Turn ad marketplace today.
About Turn Inc.
Turn is the world's first automatic targeting ad marketplace. Turn enables advertisers and publishers to buy and sell online advertising in an advanced marketplace that eliminates the need for manual targeting and allows advertisers to bid on a CPA (cost per action), CPC (cost per click), or CPM (cost per thousand) basis for graphical and text ad inventory. Through revolutionary targeting and innovative pricing models, Turn simultaneously optimizes ROI for advertisers, reven
Sean Finn, VP Publisher Development
Turn Launches New Pricing Models and Expands Management Team
Company adds advanced Goal Seek functionality and CPC pricing to satisfy growing advertiser base and continues to build momentum with new Chief Technology Officer, Vice President Targeting Products, and Vice President Publisher Development
San Mateo, Calif.,—October 2, 2007—Turn™ Inc., the world's first automatic targeting ad marketplace, continues to aggressively expand its bidded advertising service with the launch of a new Goal Seek feature for CPM and CPC pricing. Goal Seek allows advertisers and agencies to set ROI performance targets for all ad buys, whether they are priced on a CPM, CPC, or CPA basis. Turn also launched bidded CPC pricing to complement its current CPA and CPM offerings, now providing a full range of pricing models. In addition, the company expanded its management team with key hires Xuhui Shao, Chief Technology Officer; Dominic Bennett, Vice President Targeting Products; and Sean Finn, Vice President Publisher Development. Launched in November 2006, the Turn automatic targeting ad marketplace provides advertisers and publishers with a revolutionary new approach to managing online advertising.
"The introduction of Goal Seek for CPM and CPC campaigns puts our advertisers in the driver's seat, giving them direct control over performance to ROI goals, independent of pricing method. Moreover, CPC pricing extends Turn's automatic targeting to all pricing methods," said Jim Barnett, CEO and Chairman, Turn Inc. "Turn is also raising the stakes with the strategic hires of Shao, Bennett, and Finn. We continue to show our commitment to automatic targeting by bringing talented technologists Xuhui Shao and Dominic Bennett into our leadership team. Sean Finn adds tremendous bench strength to the publisher side of the Turn marketplace, expanding awareness of Turn's unique benefits to this critical audience."
Shao, Turn's new Chief Technology Officer, is an expert in several key areas underlying Turn's core technology—machine learning, statistical theory, nonlinear optimization, analytical product design, and high performance computation. Prior to joining Turn, Shao was Vice President of analytics at ID Analytics, where he led the teams responsible for developing both technology and solutions for identity fraud.
Bennett, Vice President of Targeting Products and Network Performance, brings expertise in ad selection, behavioral targeting analytics, and engineering management. Before joining Turn he served as Vice President, Engineering and Analytics at Claria, where he led key aspects of product design, architecture, development, data mining, and business analytics. Before Claria, he was Group Director, DB Marketing at Wunderman Cato Johnson, as well as Director of Quantitative Analysis at the Orvis Company.
Finn, Vice President of Publisher Development, brings over 10 years of experience in Internet advertising and publishing to Turn. Most recently, he served as Executive Vice President of Media Development at AdDynamix. Prior to AdDynamix, Finn was one of the early executives at Fastclick (now Valueclick Media NASDAQ: VCLK) where he served as Vice President of Media Development and oversaw all media acquisition during its rapid growth.
Turn has driven rapid adoption since launching its advertiser beta in November 2006. While still in limited beta for publishers, over 3,200 sites with 90 million monthly unique visitors participate in the Turn ad marketplace today.
About Turn Inc.
Turn is the world's first automatic targeting ad marketplace. Turn enables advertisers and publishers to buy and sell online advertising in an advanced marketplace that eliminates the need for manual targeting and allows advertisers to bid on a CPA (cost per action), CPC (cost per click), or CPM (cost per thousand) basis for graphical and text ad inventory. Through revolutionary targeting and innovative pricing models, Turn simultaneously optimizes ROI for advertisers, reven
Glenn Fishback, VP Sales
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Dennis Jang, VP Finance & Administration
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Philip Smolin, VP Product & Marketing
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James Shanahan, Chief Scientist
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Jason Washing, Director of Client Services
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John Ellis, SVP Engineering & Operations
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Dominic Bennett, VP Targeting Products
Turn Launches New Pricing Models and Expands Management Team
Company adds advanced Goal Seek functionality and CPC pricing to satisfy growing advertiser base and continues to build momentum with new Chief Technology Officer, Vice President Targeting Products, and Vice President Publisher Development
San Mateo, Calif.,—October 2, 2007—Turn™ Inc., the world's first automatic targeting ad marketplace, continues to aggressively expand its bidded advertising service with the launch of a new Goal Seek feature for CPM and CPC pricing. Goal Seek allows advertisers and agencies to set ROI performance targets for all ad buys, whether they are priced on a CPM, CPC, or CPA basis. Turn also launched bidded CPC pricing to complement its current CPA and CPM offerings, now providing a full range of pricing models. In addition, the company expanded its management team with key hires Xuhui Shao, Chief Technology Officer; Dominic Bennett, Vice President Targeting Products; and Sean Finn, Vice President Publisher Development. Launched in November 2006, the Turn automatic targeting ad marketplace provides advertisers and publishers with a revolutionary new approach to managing online advertising.
"The introduction of Goal Seek for CPM and CPC campaigns puts our advertisers in the driver's seat, giving them direct control over performance to ROI goals, independent of pricing method. Moreover, CPC pricing extends Turn's automatic targeting to all pricing methods," said Jim Barnett, CEO and Chairman, Turn Inc. "Turn is also raising the stakes with the strategic hires of Shao, Bennett, and Finn. We continue to show our commitment to automatic targeting by bringing talented technologists Xuhui Shao and Dominic Bennett into our leadership team. Sean Finn adds tremendous bench strength to the publisher side of the Turn marketplace, expanding awareness of Turn's unique benefits to this critical audience."
Shao, Turn's new Chief Technology Officer, is an expert in several key areas underlying Turn's core technology—machine learning, statistical theory, nonlinear optimization, analytical product design, and high performance computation. Prior to joining Turn, Shao was Vice President of analytics at ID Analytics, where he led the teams responsible for developing both technology and solutions for identity fraud.
Bennett, Vice President of Targeting Products and Network Performance, brings expertise in ad selection, behavioral targeting analytics, and engineering management. Before joining Turn he served as Vice President, Engineering and Analytics at Claria, where he led key aspects of product design, architecture, development, data mining, and business analytics. Before Claria, he was Group Director, DB Marketing at Wunderman Cato Johnson, as well as Director of Quantitative Analysis at the Orvis Company.
Finn, Vice President of Publisher Development, brings over 10 years of experience in Internet advertising and publishing to Turn. Most recently, he served as Executive Vice President of Media Development at AdDynamix. Prior to AdDynamix, Finn was one of the early executives at Fastclick (now Valueclick Media NASDAQ: VCLK) where he served as Vice President of Media Development and oversaw all media acquisition during its rapid growth.
Turn has driven rapid adoption since launching its advertiser beta in November 2006. While still in limited beta for publishers, over 3,200 sites with 90 million monthly unique visitors participate in the Turn ad marketplace today.
About Turn Inc.
Turn is the world's first automatic targeting ad marketplace. Turn enables advertisers and publishers to buy and sell online advertising in an advanced marketplace that eliminates the need for manual targeting and allows advertisers to bid on a CPA (cost per action), CPC (cost per click), or CPM (cost per thousand) basis for graphical and text ad inventory. Through revolutionary targeting and innovative pricing models, Turn simultaneously optimizes ROI for advertisers, reven
Bill Demas, COO
Bill Demas
Bill was most recently SVP and GM of Yahoo Publisher Network Group. At Yahoo, Bill led the company's multi-billion dollar distribution network for search marketing, algorithmic and social search, and social media to Internet-based businesses and publishers of all sizes. As head of the Yahoo Publisher Network Group, Bill oversaw business development, product development, marketing, and professional services, building hundreds of exclusive distribution relationships with major Internet sites and publishers. In his four and a half years at Overture and Yahoo, Bill initiated and developed Yahoo's Domain Match, Content Match and Yahoo Publisher Network product and business lines.
Board of Directors
Jeffery Crowe
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Bill Demas
View bio above.
Tod Francis
Tod Francis has more than 20 years of experience working with marketing and consumer driven companies. Since 2004, Tod has been a managing director of Shasta Ventures where his investment focus is technology-enabled consumer companies. Some of his current investments include Logoworks, Flock, Turn and companies still operating in stealth mode. Prior to co-founding Shasta Ventures, Tod was a general partner at Trinity Ventures for ten years where he was involved with 16 companies serving the consumer and small business such as Blue Nile, FatBrain, LoopNet, NextCard, Wedding Channel and BabyCenter.
Previously, Tod spent 10 years in marketing and management positions including serving as a partner at Ram Group Marketing Management and as a product manager at Johnson & Johnson on the Tylenol brand.
Jeffrey Crowe
Jeff joined Norwest Venture Partners in 2004 and focuses on seed and mid stage investments in the software, Internet, and consumer arenas. He currently serves on the board of 5square Systems, an ASP provider of front-office solutions to the automotive industry; Jigsaw, an online business contact marketplace; deCarta, a provider of location-based solutions for Internet, wireless and in-vehicle platforms; Tuvox, an enterprise software vendor for speech applications; and Nano-Tex, which develops and markets nanotechnology-based treatments for apparel and home furnishings. Jeff is also actively involved with Cast Iron Systems, a supplier of application integration appliances.
Prior to Norwest, Jeff served as President, COO and board member of DoveBid, Inc., a privately held business auction firm, which expanded during his tenure via internal growth and acquisition from a $10M revenue run rate to a $120M revenue run rate with 400 employees.
From 1990 to 1999, Jeff was co-founder, President, CEO and Board member of Edify Corporation, a venture backed enterprise software company focused on voice and internet e-commerce platforms and applications. Jeff was responsible for all strategic and operational activities at Edify as the company went from start-up in 1990 to $80M in revenue and 400 employees. Edify held its IPO in 1996 and was sold to S1 Corporation in 1999.
Previously, Jeff worked at ROLM Corporation, IBM and Siemens in marketing and general management. Jeff led the marketing for the voice messaging division within ROLM, which grew from startup to $50M in revenue. Jeff currently serves on the boards of non-profit organizations TheatreWorks and Parents Leadership Institute.
Jeff holds an MBA from Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and a BA in History, summa cum laude, from Dartmouth College.
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Leading Ad Network, ‘Turn’, raises $15 million in ‘Series C’
Aug 22, 2008 - 0 comments
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