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Headline: Get advice you can really trust - from your friends

Website: http://www.turnto.com/

Blog: http://blog.turnto.com/

TurnTo is based on a simple idea: Even in the age of the web, friends are often the best source of advice. And when you ask a friend, you not only get advice you can trust (or at least, can calibrate), you reaffirm your relationship with the other person.

TurnTo tells you when people you know have experience that could be helpful.

TurnTo is based on 2 key principles:

* Contextual...More»

Address: NY

Founded: 09/2008

Industry: Consumer Internet

Sub-Industry: Social Network

Legal Structure: Corporation

Ownership: Private

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Name:	TurnTo
Product URL:	http://www.turnto.com/
Date Launched:	08/2008
Description:	It seems like a lot of what happens on the web gets in the way of this kind of real, personal interaction. "Don't worry about your friends — you can get opinions from thousands of strangers!" Hey, we like opinions from strangers, too. But we also like to turn to people we know. So we tried to figure out a way to use the web to actually encourage this kind of interaction. And that's how TurnTo started. TurnTo tells you when people you know have experience that could be helpful. TurnTo is based on 2 key principles: * Contextual relevance * Automation with control
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