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Umbria Overview
Umbria is a pioneer in deriving market intelligence from the online community.
Umbria has developed a breakthrough technology that can not only summarize what is being said in the blogosphere and other open text forums—about a company, a product, a brand, a competitor—but can also help determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y. They’re all talking. And they...More»
Umbria is a pioneer in deriving market intelligence from the online community.
Umbria has developed a breakthrough technology that can not only summarize what is being said in the blogosphere and other open text forums—about a company, a product, a brand, a competitor—but can also help determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y. They’re all talking. And they all have something different to say.
Using an approach that combines proprietary natural language processing and machine learning algorithms, Umbria transforms the unstructured and chaotic data of the online community into the most important themes and topics of interest, by demographic profile.«Less
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| Name: | Competitive Intelligence from Social Media |
| Product URL: | http://www.umbrialistens.com/services/competitive.php |
| Description: | Social media can offer unique insight about your competitors. Listening directly to what consumers in your target demographic market say about your competitors and their products can keep you from getting blindsided by trends and issues that have been overlooked by traditional market research tools. Listening is valuable. But Umbria does a lot more than collect reams of data that you need to sift through and interpret. Umbria draws conclusions and insights that you can act upon. |
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| Alexa Rank: | n/a |  |
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| Yahoo Search Results: | 86,500,000 | ||
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