Umbria is a pioneer in deriving market intelligence from the online community.

Umbria has developed a breakthrough technology that can not only summarize what is being said in the blogosphere and other open text forums—about a company, a product, a brand, a competitor—but can also help determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y. They’re all talking. And they all have something different to say.

Using an approach that combines proprietary natural language processing and machine learning algorithms, Umbria transforms the unstructured and chaotic data of the online community into the most important themes and topics of interest, by demographic profile.

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