Unkasoft - Company Information on Unkasoft

Press Enter or Click Search to perform a full site search.

Company Name Matches

Show All Search Results »

Companies>Unkasoft

Add to Watch List Share This Page

Email Page Flag This Page

Flag

Headline: Advertising converted into a game

Website: http://www.unkasoft.com/

Blog: http://kasiunblog.blogspot.com/

This Spanish company develops games that are really advertisements.
GameSpace offers free-games for all of you http://unkasoft.mobi

Address: Centro de Negocios de Madrid Ade Internacional EXCAL, Ave. del Partenón, 4 Campo de las Naciones, Madrid 28042 Spain Map it »

Phone: +34 923 19 44 57

Email: info@unkasoft.com

Founded: 2004

Employees: 21

Industry: Communications and Networks

Sub-Industry: Wireless Service

Ownership: Private

No funding information added yet. Add funding information.

Name:	Advergaming
Product URL:	http://www.unkasoft.com/en/advergaming_en
Description:	Since long ago internet advertising is, generally, the most unpleasant element which users come across. Unkasoft offers a new form of digital advertising. According to the Association for the Investigation the Media (AIMC), 76 per cent of Internet users point out advertising as the largest inconvenient which they find when they surf the web. However, the problem is not only reduced to this, as the rest of the media are in similar or worse situation. Reasons to hate some advertising styles. 1. Inefficient: Apart from receiving an excess of publicity, we must add that we are not interested in approximately 95 per cent of it. 2. Intrusive: adds which interrupt. Pop-ups, those damn windows which you can not close, or the spam which bombs our mail, should be penalized at world level. 3. Inappropriate and dangerous: those of us who surf on the Internet suffer continuous attacks of malicious programmes, the aim of which is to produce damage, costs, … not to mention the content they present children with, clearly out of control. 4. Incomprehensible: the majority of the publicity is sent to us without even knowing which language we speak. 5. Lacking in interaction: the most frustrating aspect is, without any doubt, the impossibility to interact with the advertiser. A different way of understanding advertising: Advergaming and Product Placement Since some time ago there are two new (and useful) concepts, however unfortunately they don't have an easy translation: Advergaming and Product Placement. Both are different, as Advergaming is an advertising game with the objective of creating positive experiences for the clients on a new product or brand name, while Product Placement introduces non-annoying advertising elements in a content which the client enjoys. The 5 reasons why Unkasoft has opted for the idea of advertising games, as long as these are used correctly, are: 1. Non-annoying advertising: Introduced within the content which you are enjoying. 2. It allows us to understand the preferences of the clients, which may at the same time create a greater implication with the message and identification with the brand name. While an advertising campaign elevates by 2% the intentions of purchase or acceptance of a product on the public exposed to it, the combination of this with online marketing increases this figure to 12%. 3. Personalized: as it is interactive and capable of meeting the person after the advertisement, it is possible to adjust publicity to each person and moment of the day. 4. Efficient: the elevated contact times between the brand name and the client are impossible with a “pop-up”, the efficiency of which is not greater than 2 seconds, or in the 30 seconds of a television advertisement. However, recent surveys show that a consumer can enjoy from 5 to 35 minutes, on average, with an advertisement game. 5. Viral marketing: A study recently carried out by Orbitz, shows the functionality of "tell a friend", which increases the success of a campaign.
Screenshots: