Founded in 2005, Visible Measures provides new capabilities and metrics that allow Internet video publishers and advertisers to understand audience behaviors and more accurately predict and analyze the success of Internet video programs. We accomplish this by capturing and measuring every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation and content monetization.

Financials

Date Type Amount Investors Valuation
01/01/08 Series B 13.5M Mohr Davidow Ventures, General Catalyst Partners Unknown
03/06/09 Series C 10M Northgate Capital, Mohr Davidow Ventures, General Catalyst Partners Unknown
09/01/11 Series D 13M DAG Ventures, Advance Publications Inc., General Catalyst Partners, Mohr Davidow Ventures, Northgate Capital Unknown

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