Vivace Semiconductor was founded in October 2005 to create and deliver new video processing chips to address the needs of next generation consumer electronic products. Through a combination of a customized processors, highly optimized firmware and silicon proven IP, Vivace is creating highly efficient chips that address the difficult requirements of media processing. The chips support multiple video compression standards including H264/MPEG4 AVC, MPEG4 ASP, Windows Media 9, MPEG2 and VC-1 and multiple encryption standards including AES, DES, 3-DES and DVB CSA. Our chips target the emerging growth markets in portable video players and integrated digital TV platforms (LCD, Plasma, …). Vivace’s chips are supported by an integrated software development environment that supports programming on multiple, heterogeneous on-chip processors.