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Headline: See What the World Thinks

Website: http://www.vizu.com/

From its roots as an online market research and opinion polling firm, Vizu developed it's Ad Catalyst service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes. Many of the Internet's premier publishers and leading digital ad agencies use Ad Catalyst to make sure that they...More»

Address: 463 Paciic Avenue San Francisco, CA 94133 Map it »

Industry: Business Internet

Sub-Industry: Advertising & Marketing

Legal Structure: Corporation

Ownership: Private

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Management

Board of Directors

Date	Type	Capital Amount	Post-Money Valuation	Investors
01/31/2007	Series A	2.9M	Unknown	Amicus Capital, Draper Fisher Jurvetson ePlanet Ventures, WR Hambrecht + Co

Name:	Ad Catalyst
Product URL:	http://answers.vizu.com/solutions/ad-measurement/index.htm
Description:	Ad CatalystSM is a service that measures the effectiveness of online advertising. Ad Catalyst surveys go beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes. Ad Catalyst measures your online brand advertising campaigns in real-time and gives you the information you need to optimize your advertising and generate a more comprehensive advertising ROI. Ad Catalyst's innovative and easy to implement approach allows you to effectively measure awareness, attitudes, favorability, preference, purchase intent, or more specific brand attributes of your choice. No matter what brand attribute you want to measure, Ad Catalyst will break down your campaign's effectiveness by frequency of exposure, time period, creative unit, etc. and put the information at your fingertips 24/7. Online publishers, ad agencies, and brand advertisers all use Ad Catalyst to build their businesses.