From its roots as an online market research and opinion polling firm, Vizu developed it’s Ad Catalyst service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting “clicks” to measure how online ads impact viewer perceptions of key brand attributes. Many of the Internet’s premier publishers and leading digital ad agencies use Ad Catalyst to make sure that they deliver the most efficient, effective advertising to the brands with which they work.


Date Type Amount Investors Valuation
01/31/07 Series A 2.9M Scott Cook, Scott Cook, Scott Cook, Scott Cook, Amicus Capital, Draper Fisher Jurvetson ePlanet Ventures, WR Hambrecht + Co Unknown


Dan Beltramo (CEO)

Lee Smith (Board Member)

Jeremy Longinotti (VP Business Development)

Greg Stuart (Advisor)

Nick Rau (CTO)

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