From its roots as an online market research and opinion polling firm, Vizu developed it’s Ad Catalyst service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting “clicks” to measure how online ads impact viewer perceptions of key brand attributes. Many of the Internet’s premier publishers and leading digital ad agencies use Ad Catalyst to make sure that they deliver the most efficient, effective advertising to the brands with which they work.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 01/31/07 | Series A | 2.9M | GP Bullhound, Hoppinger, Korean Global IT Fund, FNI, Artemis, CLS, Invesco | Unknown |
People
Dan Beltramo (CEO)
Lee Smith (Board Member)
Jeremy Longinotti (VP Business Development)
Greg Stuart (Advisor)
Nick Rau (CTO)
Competitors
FeedBackFX:
feedbackFX is a software-as-a-service platform that integrates seamlessly with enterprise software to enable opinion exchange on… See Company Profile »
News
Add it up: Web-survey company QuestionPro acquires PollBob
August 21, 2012 5:30 am
QuestionPro, a web-survey and market-research company, has acquired PollBob, a small startup with a website and iPhone app for community… Continue reading ⟩
TiVo buys TRA for $20M to become the Google Analytics of TV ratings
July 17, 2012 6:17 pm
With the ever-growing number of set-top boxes, smart TVs, and rising streaming video viewership, TiVo is attempting to keep its… Continue reading ⟩
Nielsen acquires Vizu to boost online ad measurement powers
July 3, 2012 2:56 pm
TV and online audience analytics firm Nielsen has acquired ad tech startup Vizu, a move that will help the company… Continue reading ⟩