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Key People

Management

Benjamin Wolin, Co-Founder and CEO

Benjamin Wolin is the co-founder and CEO of Waterfront Media. Waterfront Media is a leading online subscription-based publisher of self-help products including the #1 New York Times Best Seller The South Beach Diet. Waterfront Media currently boasts 300,000 paid subscribers. More than 4.4 million people receive newsletters from Waterfront's leading authorities.

Wolin oversees Waterfront Media's operations, finance, contracts, technology and product development.

Prior to founding Waterfront Media, Wolin served as the Vice President of Production & Technology for Beliefnet, Inc. As Beliefnet's first employee, Wolin was responsible for product development, Beliefnet's technology infrastructure, and day-to-day operations of the site. Wolin supervised a department of 17 developers, project managers, and network administrators. In addition, Wolin helped raise $27 million and was responsible for the management of 8 email newsletter products across 5 million subscriptions.

In addition to Beliefnet, Wolin built and managed sites for PBS, Tribune Interactive, Warner Bros, and A&E. He has served as the Technology Director for the media arts company Global Action Project and created and taught at several community technology centers in New York City.

Michael Keriakos, Co-Founder and President

Michael Keriakos is the cofounder and EVP of Waterfront Media. Mr. Keriakos oversees Waterfront's revenue generating activities including business development, marketing, and advertising sales.

Prior to founding Waterfront Media, Mr. Keriakos served as the Director of Sponsorships at Beliefnet, Inc.; developed and implemented a customer acquisition program for iVillage, which generated 4,000 customers and six figures in revenue; and developed and implemented online marketing strategies for TheStreet, Doughnet, GovBargains, and Dietsmart, where he helped establish and implement Dietsmart's online marketing programs. Mr. Keriakos also served as the Director of Business Development and Membership Acquisition for FamilyPoint, which was acquired by iVillage in 1999 for $30 million. Mr. Keriakos graduated from Wilfrid Laurier University in Waterloo, Ontario.

Brian Cooper, Senior Vice President and CFO

Mr. Cooper is responsible for all financial, corporate and administrative aspects of the Company including finance, business analysis, budgeting, human resources and business affairs issues. Additionally, Mr. Cooper oversees the Company's customer service operations.

Mr. Cooper brings deep operations and financial experience in the media and Internet industries to Waterfront Media. He began his career in Ernst and Young's entrepreneurial services group where his clients were predominately venture-backed, high-growth businesses. He was vice president of finance for Interfilm, Inc., a publicly-held company that produced and distributed live action video games. Mr. Cooper helped strengthen the organization through its IPO, acquisitions, and then finally, the sale of Interfilm. Subsequently, Mr. Cooper re-entered public accounting with both Ernst & Young and KPMG as an Audit Partner in the Information, Communications and Entertainment practice. He was cited by Silicon Alley Reporter as one of 100 top industry leaders for three years in a row beginning in 1996.

Recently, Mr. Cooper was Chief Financial Officer for AdOne LLC, a joint venture of leading media companies including the Hearst Corporation, Pulitzer, Inc., E.W. Scripps Company and Advance Publications. Mr. Cooper was responsible for structuring AdOne's merger with its largest competitor.

Mr. Cooper is a CPA and graduate of the University of Pennsylvania's Wharton School's Executive Development Program, and American University, where he earned a BS degree in Business Administration. He was a founding board member and treasurer of M.O.U.S.E., a non-profit organization formed to be a catalyst for the integration of technology and learning in the New York City public schools.

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