Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences.

The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than four million unique visitors and 15 million page views monthly. It also has over a million Facebook fans.

The rapid success of Wetpaint Entertainment is due to the company’s competitive advantage: obsessive innovation around knowing its audience. Wetpaint’s proprietary real-time technologies not only predict which topics will be most interesting to its audience, but also optimize the packaging and distribution of every item of content to reach fans on Facebook, Twitter, and mobile devices.

Wetpaint is known to many by its initial web community platform, Wikis on Wetpaint, an easy-to-use wiki for collaborating and publishing online that reaches six million unique users monthly.

Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.

Financials

Date Type Amount Investors Valuation
10/01/05 Series A 5.25M Frazier Technology Ventures, Trinity Ventures Unknown
01/01/07 Series B 9.5M Accel Partners, Frazier Technology Ventures, Trinity Ventures Unknown
05/01/08 Series C 25M DAG Ventures, Accel Partners, Trinity Ventures, Frazier Technology Ventures Unknown

People

Susan Mulcahy (Executive Editor)

Mike Howell (Co-Founder and Vice President, Social Distribution and Analytics)

Werner Koepf (Vice President, Technology and Product)

Rob Grady (COO)

Brian Watkins (CFO, CRO)

View more details about all 9 people at Wetpaint

Competitors

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