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Key People

Management

Ben Elowitz, CEO

Ben Elowitz is co-founder and CEO of Wetpaint, a next-generation media company that is reinventing the media model on the social web. The company has more than 10 million unique visitors monthly on all its web properties combined. Ben is also a thought leader on the subject of next-generation digital media publishing and the author of Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to become profitable. In addition, he writes Media Success, a bold and forthright newsletter for digital media thought leaders. His work has been featured on CNNMoney, TechCrunch, All Things D, The Huffington Post, Forbes, Fortune, TIME, paidContent, and CNBC.com, among others. Prior to Wetpaint, Ben co-founded Blue Nile (NILE), the largest online retailer of luxury goods. Ben was also an early employee at Fatbrain.com (FATB), an ecommerce company that went public in 1998 and was sold to Barnes & Noble in 1999. Ben holds a B.S. in Electrical Engineering/Computer Science and a B.A. in Applied Mathematics from the University of California, Berkeley. He is an angel investor in a number of media and ecommerce companies, including ICanHasCheezburger, and is a frequent conference speaker on digital media, social content, and entrepreneurship.

Chris Kollas, SVP, Strategy and Business Development

Chris is responsible for driving revenue, audience, and strategic relationships for Wetpaint’s network of entertainment sites. His extensive experience running new business development for early-stage venture-backed startups includes working at RealNetworks, where he headed the top-producing sales team. He also created and ran a profitable new business channel designed to accelerate the adoption of RealAudio and RealVideo. During his tenure at Creative Multimedia, a developer and publisher of consumer-branded CD-ROM products, Chris served as Director of Sales. He has a B.S. in Business Administration and Speech Communications from Oregon State University and a Masters in Education from Antioch University.

Rob Grady, COO

Rob is COO of Wetpaint, responsible for the product, technology and publishing teams. His career experience spans from early-stage startups to large consumer-branded companies, all of which were focused on building great consumer products and experiences. In his last role before joining Wetpaint, Rob was Vice President, Global Beverage, for Starbucks Coffee Company, where he was responsible for product development, innovation, and marketing of all hot and cold hand-crafted beverages served in Starbucks stores around the world. Previous to this role, Rob was Director, Espresso and Director, New Ventures for Starbucks’ US business.

Prior to Starbucks, Rob spent five years in marketing at RealNetworks, the pioneer in Internet audio and video, leading a variety of consumer software launches for the RealPlayer and RealJukebox products. Rob began his career at Procter & Gamble, where he spent five years delivering innovative consumer products.

Rob holds an undergraduate degree in Economics from Harvard College and an MBA from Stanford University.

Susan Mulcahy, Executive Editor

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Mike Howell, Co-Founder and Vice President, Social Distribution and Analytics

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Werner Koepf, Vice President, Technology and Product

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