Whip Hand Cosmetics manufactures, markets and retails innovative, trend-setting professional makeup artist quality cosmetics, makeup, skincare and beauty products made in Detroit, by women for women.
Founded in 2011 by professional makeup artist and licensed esthetician Riese Lauriat, the edgy upstart company debuted its first color cosmetics collection in Spring 2012 at The Makeup Show NYC, the industry’s premier pro-only beauty and cosmetics trade show.
All of Whip Hand Cosmetics’ products are manufactured locally in Metro-Detroit in small lots. Lauriat prototypes new colors and products and then works with professional makeup artists and clients to field test the concepts, gather feedback and then tweak them prior to producing the final product.
Whip Hand Cosmetics markets and sells its products nationally through the company’s eCommerce store, as well as via a small network of exclusive boutiques, spas and salons.