Whooligan Overview

Whooligan is a new global soccer, lifestyle & multi-media brand created & marketed by user generated content. The founders of Whooligan have coined the term “Web 2.0²”, to describe this approach of leveraging viral social media to create and market a brand with global reach both on and off the web. The site was launched in a beta version in December 2008.

The company utilizes the Whooligan.com...More»

Whooligan is a new global soccer, lifestyle & multi-media brand created & marketed by user generated content. The founders of Whooligan have coined the term “Web 2.0²”, to describe this approach of leveraging viral social media to create and market a brand with global reach both on and off the web. The site was launched in a beta version in December 2008.

The company utilizes the Whooligan.com site as a social soccer portal, an interconnected viral content network of forums, videos, photos, and special brand content. Whooligan users will be able to build their own brand of apparel, music, videos, and dozens of other related products and multi-media, effectively turning the traditional roles of the producer and consumer in the marketplace upside down.

Whooligan’s social mission is to “unite the world against radical islam through soccer.”«Less