WordStream is a provider of Keyword Management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, keyword organization, search marketing workflow and for turning research into action.

WordStream believes that an organization’s keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success. Keyword Management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.


Date Type Amount Investors Valuation
01/01/09 Series A 4M Sigma Partners Unknown
05/01/10 Series A 6M Egan-Managed Capital, Sigma Partners Unknown
07/01/12 Series C 6M Sigma + Partners, Egan-Managed Capital Unknown


Paul Flanagan (Board member)

Larry Kim (Founder, VP Product Development)

Gerard Escalante (VP Engineering)

Connie Stack (VP Sales and Marketing)

Richard Dale (Sigma Partners, Principal)

View more details about all 8 people at WordStream


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