YaData, Ltd. was founded in 2005 and is based in Tel Aviv, Israel.
YaData develops marketing automation tools for discovery, ranking and management of customer segments. The Business Intelligence (BI) products integrate with Campaign Management and CRM. This targeted marketing increases customer loyalty and lowers churn
YaData was purchased by Microsoft on February 27, 2008.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 04/01/06 | Seed | 0.3M | Investcorp | Unknown |
| 02/01/07 | Series A | 4M | New Frontier Renewable Energy, Finaventures | Unknown |
People
Amir Peleg (Founder, CEO)
Rann Smorodinsky (founder, Chief Strategy Officer)
Moti Radomski (founder, VP Product)
Doron Shalit (VP R&D)
News
TaKaDu has VCs buzzing about smart water monitoring
July 9, 2010 3:00 pm
More than four and a half billion gallons of water are lost in transit every day in the United States,… Continue reading ⟩
Microsoft buys Israeli ad targeting company YaData
February 27, 2008 6:42 pm
The online advertising M&A frenzy continues. Microsoft has acquired Israeli start-up YaData, a company that boasts that it offers advertisers… Continue reading ⟩