“YieldBuild is a new service from online publishing ecosystem HubPages. Their aim is to optimize the advertisement units of your website. They attempt to capitalize on a primary shortcoming of contextual advertisements: After their initial placement into text by publishers, formatting, placement, and layout is seldom altered and tested to see if response can be improved.

YeildBuild is able to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color as it looks for the highest performing ones. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system switches to a more profitable combination of layout and networks. Setup is easy and similar to Google AdSense.”
(Source : YieldBuild)

Financials

Date Type Amount Investors Valuation
01/01/07 Series A 2M Hummer Winblad Venture Partners Unknown
03/01/08 Series B 6M Hummer Winblad Venture Partners, Storm Ventures Unknown

People

Ren Chin (Director of Product Management)

Ryan Floyd (Board Member)

Jason Menayan (Manager, Marketing)

Paul Edmondson (Co-Founder and CEO)

Jay Reitz (Co-Founder and VP, Engineering)

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Competitors

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