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Yieldex announces $8.5m Series B
We are delighted to announce our Series B financing. The $8.5m round was led by Madrona Venture Group, a really smart group of investors. We met...
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Madrona, Amazon Invest In Online Advertising Firm
Madrona Venture Group and Amazon.com have both invested in an online advertising firm, Yieldex, Yieldex said Monday, as part of a $8.5M Series B...
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Coming out of our shell
This is an exciting week for us at Yieldex, we are finally launching our first product, BusinessIQ! We’ve been working hard for quite a while on...
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Some reasons for optimism
The doom-and-gloom set have been getting a lot of press lately, and the conventional wisdom seems to be that display advertising will die off in favor...
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Hello, GREAT times!
The Richter Scales got a great response from the audience at the Crunchies, after making fun of just about every aspect of running a Web 2.0 company...
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Work with great people
I was recently asked what advice I would give to aspiring company founders. While there are many mistakes I’ve made that I would try to warn others...
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Tis the season for video holiday cards
I wonder if even a couple years ago anyone predicted the use of web video to send holiday “cards” to friends and family. This year we’ve been...
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Amazon Awards Web Services Start-Up Winners
Seattle-based Amazon Web Services said last week that it has named Yieldex, a startup developing software to forecast online advertising, as winner of...
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Yieldex Wins Amazon AWS Start-Up Challenge, Woos Former AOL Exec
With the current economic conditions, finding funding can be a challenge for many young companies - or even established ones. Sometimes it helps to...
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Yieldex Takes Top Prize In Amazon Web Services Startup Challenge
When we announced the 7 finalists of Amazon Web Services' Startup Challenge two weeks ago, we dubbed Yieldex an "online ad optimization engine for Web...
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Yieldex wins Amazon AWS Start-up Challenge!
We won! Out of nearly 1000 startups who applied, we won!
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Thomas Babbington Macaulay on Copyright
These days, I don’t usually re-post links to things I read online, although I used to. This one, however, is worth the exception. This is the single...
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Amazon announces finalists for its $100,000 Startup Challenge
With the $100,000 Startup Challenge heading off to its final showdown, Amazon has rolled out its list of seven finalists. This prize is set to go for...
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Yieldex is a Finalist in AWS Startup Challenge
We were delighted to learn yesterday that Yieldex was selected as a finalist in the Amazon AWS Startup Challenge. Seven companies were selected out...
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Halloween
My apologies to the trick-or-treaters on our road between 6 and 7pm tonight, who were disappointed to get no candy from our house. Let me explain.
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The Interview’s Second Hour
I have a simple tip for executive hires: you don’t learn anything meaningful about them in the first hour of the interview.
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Rolling with the punches
Sometimes as an entrepreneur you just gotta roll with the punches. Last week I had a week-long trip to NYC, Philly, and DC to visit customers and...
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The agony and the ecstasy of the first customer
Ah, the first customer. No other single event is as important and nerve-wracking to an enterprise software company as getting your first customer up...
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Scratching an itch and enhancing CellarTracker
Once in a while I feel the need to write some actual code. I’m really a programmer at heart, and I find it incredibly satisfying to think through a...
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Good Analytics Starts with Good Data
Analytics have long been an important part of content management, with companies like Omniture and Quantcast building nice businesses helping media...
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