In an effort to protect their mailboxes, inboxes, phone lines, and computers, people turned off and tuned out.
Instead, they simply started to tell each other about what was important: who to vote for, what to buy, who to listen to, and what movies to watch.
A small group of bloggers, artists, musicians, writers, and executives from the radio, television, Internet, newspaper, and advertising worlds noticed what was happening and decided there had to be a better way. This new way, they decided, had to be based on real people connecting with each other to talk about what they love.
From this simple, democratic movement, Yovia was born.