Welcome to zafu. If you’ve ever sat bemused looking at thousands of jeans or bras listed on a search engine, or carried a pile of jeans or bras into a changing room and left the store empty, you’ve come to the right place. We’ve had those struggles and realized we could do something about it. We are a small team located in a converted bakery in Emeryville, California, just across the Bay from San Francisco. We have drawn on years of experience in the areas of fit research and algorithm development, then measured, assessed and photographed thousands of women trying on hundreds of pairs of different jeans and bras. Why is this important? At zafu, our mathematical calculations, product databases and body shape libraries enable us to ask a woman a few simple questions and use her answers to recommend clothes that will fit her best. There is real science behind the art of simplicity.


Date Type Amount Investors Valuation
08/10/07 Series B 4.1M The Carlyle Group, Wasserstein SBIC Ventures Unknown