Zoove delivers the only mobile direct response marketing service that enables brands and advertisers to bridge of-and on-line advertising via the mobile phone – with a simple, consumer-driven call-to-action.
With StarStar® service from Zoove, consumers can respond to an advertisement or promotion of a brand, product or service directly on their mobile phone. StarStar service realizes the full promise of mobile marketing. StarStar enables advertisers to reach large numbers of consumers by tying off-line advertising with on-line, via the mobile device. The Zoove response mechanism is a fully consumer-driven “opt-in pull” of additional advertising or promotional content, as prompted by a brand’s advertisement. That is, a person sees or hears an advertisement, wants additional information, simply dials ** followed by a brand name and immediately receives interactive content which can include SMS, MMS, WAP, or Voice Services.
|03/31/08||Series B||15.7M||Cardinal Venture Capital, Worldview Technology Partners||Unknown|