Addie Swartz, Founder, CEO, creator of the Beacon Street Girls, and our full-time fearless cheerleader, is responsible for overall company direction (usually South by South-West but occasionally North by North-East). She is the person we depend on to tell our story and remind us why we're here. (The pictures on her desk of her 12- and 16-year-old daughters help with that too.) A longtime entrepreneur, Addie founded the educational software company BrightIdeas in 1992. (Addison Wesley acquired BrightIdeas in 1996.) Addie gets her picture in lots of newspapers and magazines, including the Wall Street Journal, Inc. Magazine, Working Woman Magazine, Child Magazine, and Working Mother Magazine, and she’s been on Good Morning America and MSNBC. Addie worked for two very different companies that made her spend a lot of time with a mouse. She worked for another big company that makes sneakers. Addie sees a lot of herself in BSGers Maeve and Katani. She combines Maeve's enthusiasm and zest for life with Katani's business sense. Addie is a graduate of Stanford University and received her MBA from Northwestern’s Kellogg School of Management.