Eric Bader is a partner in Brand In Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Eric was recently named Mediaweek's Digital Media All-Star for 2007 as was named to The Mediaweek 50 -- The most indispensable executives, shaping the future of media. Bader, a veteran of new media, was formerly managing director of MediaVest Digital overseeing planning, buying and execution of campaigns across all digital platforms. Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks's online, e-commerce and subscription businesses into a top-10 sports Web site and delivered CSTV.com's 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history. CSTV was sold to CBS Corporation in 2005. Before CSTV, Eric spent seven years at Ogilvy Interactive as senior partner, executive director of interactive strategy, advising American Express, IBM, Kodak, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth.