Companies> People>Adam Joiner

San Francisco, Calif. (January 4, 2007) — Active Athlete Media, an online media and marketing company that connects advertisers with Active Athletes™, has hired Adam Joiner as Director of Sales, Western Area. Joiner will be the driving force behind growing Active Athlete Media’s advertiser base from the western region of the United States.

Becoming involved in the rapidly growing field of online sports marketing is a logical next step for Joiner, who has been affiliated with the major media networks for much of his career. For the last four years, he served as Director of Interactive Sales for Fox Sports Net, where he increased market share and revenue for the nation’s top regional sports networks. Under his guidance, sales revenues at Fox Sports Net increased by more than 200 percent.

Prior to Fox, Joiner was Senior Manager, Sales and Marketing at CBS-TV, where his responsibilities included increasing revenue and brand awareness through negotiations, forecasting, market analysis, and both traditional and guerilla-marketing campaigns. He also has served as Producer, Sales and Marketing at Fox Sports, where he developed targeted audience campaigns, conducted market research, and supervised on-air advertising efforts as well as designed the initial sales and marketing plan for Fox’s new acquisition of NASCAR.

An active athlete, Joiner enjoys surfing, snowboarding and playing basketball.

Active Athlete Media, Inc. is a leading interactive media and marketing company that connects advertisers with Active Athletes™ en masse via a host of online properties. The company provides branding, direct marketing and sponsorship solutions to online and offline clients. The term Active Athlete™ embodies one of the most desirable demographics advertisers seek. This group represents people who are active, affluent, sports enthusiasts who share a passion for athletics and competition.

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