Companies> People>Adrian Tuck

Adrian has more than 20 years of executive management and leadership experience. As CEO, he focuses on expanding Tendril’s customer base through multiple sales and marketing channels, including alliances with leading companies in the ZigBee network industry, where he serves as vice-chair. Prior to Tendril, Adrian served as both Interim CEO and Executive Vice President of Ember Corporation, where he guided the company’s market strategy through its critical early-growth stage. Under Adrian’s management, Ember became the leader in the embedded wireless field, where it currently holds a dominant market share. Earlier, Adrian was President of U.S. Operations and Vice President of Marketing for Soft-ex, a call accounting software manufacturer that he successfully helped reposition as a high-end enterprise software and services company. Adrian also served as Vice President of Business Development and Marketing at Connect Communications Group. He was educated at the Royal Military Academy Sandhurst, the British Army’s prestigious officer training academy, where he graduated near the top of his class.

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