Companies> People>AJ Gerritson

AJ is 451 Marketing’s resident Visionary and Mad Scientist, and the creator of the 451 Brand Bootcamp. AJ brings over 12 years of experience in brand strategy, traditional marketing, SEO, public relations, advertising, and interactive marketing.

At 451 Marketing, AJ is the man behind the curtain. Besides overseeing market assessment and positioning, community relations, sponsor acquisition, strategic planning, and business development, AJ is constantly opening doors and forging strategic relationships for his clients. AJ has developed strong ties with Boston’s business leaders and government officials. Prior to co-founding 451 Marketing, AJ was a Vice President at Zeeo Interactive, Inc., an award winning interactive agency. Before Zeeo, AJ was the VP of Public Relations for AsiaFoods.com, where he helped build the online Asian food company from the ground up and help position it for a successful acquisition.

When he's not devouring information on new media communications, branding, or positioning, you can find AJ on the rugby pitch. Considered one of the best players at his position in the country, AJ was a two-time All-American at the University of Massachusetts at Amherst, helped lead the Boston Irish Wolfhounds Rugby Football Club to two USA Rugby Division I National Titles, and played professionally in Limerick, Ireland for the Young Munster Rugby Football Club. AJ leverages that competitive drive for his clients every day. AJ can also be found terrorizing a golf course or camping in New Hampshire’s White Mountains. AJ sits on numerous non-profit boards including Kevin Youkilis Hits For Kids, Christopher’s Haven, and the Ireland Chamber of Commerce USA.