Companies> People>Allen Baum

Allen Baum joined Ruckus Network, the premier college-only multimedia service, as Chief Revenue Officer in September 2006 and is responsible for all advertising sales and revenue generation programs. Baum brings to Ruckus more than 15 years of Internet and media advertising experience. Baum joined Ruckus after several years with The Health Central Network, formerly Choice Media. As Vice President of Network Distribution & Partnerships, he was responsible for the company’s overall business development efforts. Previously, Baum was Vice President of Business Development & Sales at Quigo Technologies, where he successfully launched and managed AdSonar Exchange, a contextual “pay per click” marketplace for advertisers and publishers. Before Quigo, Baum was Director of New Business Development at Miva, formerly Findwhat.com, where he was responsible for distribution, traffic and revenue for the network of advertisers and headed up their private label division. From 1996 through 2002 Baum was Director of Corporate Development at Lycos, creating more than $200 million in partnership revenue for the company, which helped lead to the sale of Lycos to Terra Networks in 2000 for $5.4 billion. Prior to Lycos, Baum was an Account Executive at Westwood One where he sold seven format-driven radio networks and twelve syndicated programs to national advertisers and agencies.

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