Companies> People>Anette Goodwin

Annette Goodwine, vice president, Marketing, is responsible for the development and execution of the company's brand strategy, marketing communications, online marketing, and user acquisition and retention activities. With more than 19 years of experience in brand and consumer marketing strategy work, Annette is aptly skilled to help Tokoni grow its user base and generate purposeful brand equity with detailed consumer intelligence research, strategic brand positioning, and results-oriented marketing and merchandising campaigns.

Previously, Annette held several positions at eBay Inc, most recently as senior director, Corporate Communications where she was accountable for internal communications for eBay's then global employee community of 14,000. In this position, she established the company's first corporate marketing function and worked with executive staff on the internal brand and culture development.

As senior director, Consumer Marketing Annette was head of eBay brand management, including architecture, brand identity, research and brand tracking, and offline advertising for ebay.com. Notably, she led development of the company's first fully integrated offline television campaign in 2003. In the position of director, Merchandising and Promotions, Annette led development and execution of ebay.com site merchandising, promotions management and strategic partnerships.

Annette holds a MBA from the University of Southern California, Los Angeles and a B.S. in Marketing from the University of California, Berkeley. She is married and has one son.

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