Ash ElDifrawi
Ash joined NetShops in April 2008 with over 20 years of marketing management experience, specifically in the areas of online and brand marketing and new product development. Prior to NetShops, Ash was the director of brand advertising at Google, where he was responsible for all CPM-based revenue for Google and YouTube. While at Google, Ash built the Google Brand Accelerator (GBA), a cross-functional organization focused on delivering relevant and impactful display and video online advertising to F1000 brand advertisers. Prior to Google, Ash was a managing director at Wrigley, where he looked after a $1+ billion portfolio of brands including Life Savers, Juicy Fruit, Extra, Doublemint, Creme Savers, and Solano across four continents. Ash came to Wrigley from McKinsey, where he worked with the world's leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy. Ash earned his bachelor's degree in biology and a master's degree in sociology from the University of Chicago, and went on to gain his doctorate in clinical psychology. Ash is also an accomplished writer and film-maker.
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