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Ben T. Smith, IV is a Bay-Area consultant and entrepreneur. Smith spent a significant portion of his career at A.T. Kearney. Smith was caught in a pedophile sting in the Bay Area in 2004. According to B2B Marketplace, "Shortly after forming Spoke, Smith was caught in a local police sting of child sex predators. According to police officers, posing as a 12 year old boy on a web chat site, Smith repeatedly made advances." Smith served as Interim CEO of Casbah, an EDS-funded B2B start-up. The Casbah funding was made by Smith when he was still with EDS and A.T. Kearney. Cashbah's assets were sold off to NextSet. After 2002, Smith helped found Spoke Software with USVP and raised funds from Sierra, Partech, DCM. In 2004, Smith was removed by the Spoke board of directors, and Frank Vaculin was hired as Spoke's new Chief Executive Officer. Ben was an Executive in Residence at Rustic Canyon Ventures after Spoke. Smith is currently Chairman and Co-founder of MerchantCircle (A local online advertising start-up). Ben Smith serves on the advisory boards of Tapulous, Mesmo.tv, and SpongeFish and remains involved in Spoke as a board observer.

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