Dr. Ran also provides strategic consulting services to the Company. Dr. Ran is a full Professor and the Director of the Traffic Lab at the University of Wisconsin at Madison . Dr. Ran is an expert in dynamic transportation network models and traffic simulation and control, and has led the development and deployment of various information systems and technologies, Internet/Intranet and web-based geographical information systems. Dr. Ran is the author of two leading textbooks on dynamic traffic networks. He has published 51 papers in refereed journals, and has presented 83-refereed papers at national and international conferences. Earlier in his career, Dr. Ran held positions at the Massachusetts Institute of Technology and University of California at Berkeley . He is active in the Transportation Research Board (TRB) and Intelligent Transportation Society of America (ITS America ).

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