Bob Morrison
Bob is a noted general manager with over 20 years experience in direct marketing, sales, distribution/logistics and finance. Prior to Adchemy, he was the GM for an Internet lead generation company, where he significantly improved client lead quality and financial performance. Bob has led successful large-scale process re-engineering programs at Intuit, Quest Diagnostics, General Electric and Adteractive. He has also held significant roles at HSBC, Xerox and Eastman Kodak, and worked as a Six Sigma business consultant for PriceWaterhouseCoopers with clients such as JP Morgan Chase, DuPont and MGM.
Bob holds a Bachelor's degree in Accounting from the State University of New York at Buffalo and a Master's degree in Business Administration from the University of Rochester where he was an Olin fellow for public policy research. He is a certified Six Sigma Master Black Belt and certified internal auditor.
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