Chad Catacchio
Mr. Catacchio leads both our company’s marketing efforts as well as assisting our clients with their ongoing marketing strategies. He has extensive marketing experience within a wide range of industries, including technology, healthcare, manufacturing, government and media. Leveraging the power of new media technologies to augment more traditional marketing tactics, Mr. Catacchio helps our clients to increase quality visitor traffic to their GIS-based websites, as well as to turn that traffic into measurable results. Before joining GIS Planning, Mr. Catacchio lead marketing for AuriQ Systems, a web analytics software company, where he handled all marketing and PR, including writing the corporate blog. While at AuriQ, Mr. Catacchio became an expert in social networking marketing, especially “widgets” and other emerging Internet marketing strategies. Prior to AuriQ, he was VP of Marketing and Business Development for Asia Direct, a management consultancy that helped multinationals expand their business into the mainland China market. Mr. Catacchio also has extensive market research experience, both at Asia Direct, as well as at previous positions at Norson Telecom Consulting and International Data Corporation (IDC), the world leader in technology-focused market research. He received his BA in History from the University of Massachusetts, Amherst, and has done graduate work in instructional technology at Texas Tech University. Mr. Catacchio enjoys rock climbing, tennis, fiction writing, developing websites and chess, and speaks Mandarin Chinese.
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Marketing Director
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