Chance Parker
Chance Parker heads the Web Intelligence Research Division at J.D. Power and Associates. He is responsible for leading the execution of social media research strategy across both new and existing business verticals.
Most recently, Chance was Executive Director, Digital Transformation where he was responsible for creating and executing the firm’s U.S. business strategy plan to transform client deliverables to a digital platform, which will provide greater client value, improve quality and speed to market. Previous to that, he led the relaunch and repositioning of the Vehicle Quality Survey platform for three of the company’s major syndicated automotive studies for which he was responsible.
Chance earlier was director of market research for Homestore.com, responsible for all primary market research and intelligence related to the 400,000 professional customers and approximately 5,000,000 consumers who visited the company’s network of Web sites each month.
Chance earned an M.B.A. degree at Pepperdine University and a bachelor’s degree from Southern Utah University with dual minors in marketing and economics.
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