Cindy McCaffrey
With more than 15 years of experience in marketing communications in Silicon Valley, Cindy McCaffrey joined Google Inc. in 1999 when the company's search engine was a small but promising project created by two Stanford University computer science doctoral candidates. As vice president of Corporate Marketing at Google, McCaffrey had responsibility for Google's global corporate communications and marketing of the company's products and services to consumers and business customers worldwide. The growth in awareness of Google was largely attributable to McCaffrey's efforts to disseminate information about the company through viral communications efforts and targeted marketing initiatives in lieu of large expenditures on advertising or promotion.
McCaffrey has 20 years of experience in all aspects of marketing and corporate communications. Prior to joining Google, McCaffrey led domestic and international communications activities at several of Silicon Valley's highest profile companies, including Apple Computer, E*TRADE, The 3DO Company, and SmartForce. She is the recipient of the World Technology Network's 2004 World Technology Award in Marketing Communications.
McCaffrey graduated with a bachelor of arts degree in journalism from the University of Nebraska, and pursued graduate studies in American Literature. She began her career as a reporter and editor at daily newspapers, including The Omaha World-Herald; the Springfield (Mo.) Leader & Press; the Kansas City Business Journal; and The Contra Costa Times; and at high-tech trade publications, including Macintosh Today.
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