David Scacco

David Scacco joined Google in early 2000 (serving through 2007) and holds the distinction as the company's first advertising sales executive. In his role as Director of the Vertical Markets Group, David was responsible for building and managing an all-star team, which provided marketers with industry specific expertise across 12 macro categories including Travel, Finance, Consumer Packaged Goods, B2B Technology, and Agencies. In this capacity Scacco and the Vertical team built successful advertising partnerships with many of the world's best known brands and advertising agencies, as well as some of the fastest growing medium-sized companies.
Prior to joining Google, David was Director of Business Development at Ziff-Davis where he created integrated cross media marketing partnerships with leading Tech and Telecom marketers. Prior to that Scacco spent 7 years with a direct response computer reseller where he held the position of VP of Marketing. David began his career in ad agency account management. David holds a BS from Northern Illinois University.
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