Companies> People>Hope Schultz

Armed with remarkable insight into consumers’ desires, Hope Schultz has always been ahead of the curve. Her introduction of the Heavenly Bed at Westin Hotels helped change the entire industry, leading to a marketing emphasis fueled by people’s desire for comfort while traveling. Her ability to understand and meet the emotional needs of customers led to the introduction of the Marriott Rewards program and the launch of the W Hotel brand. Hope’s consumer insights and innovative marketing, combined with her passion for animals, give her an exceptional understanding of the powerful emotions that connect pet owners and pets.

From global branding (repositioning and growing the MSBNC brand and serving as the global knowledge director on Kellogg’s) to launching new products (for both Jack Daniel’s and Diageo), she has demonstrated a unique ability to build both customer relationships and brand loyalty.

(Source: WebVet)