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LEAPFROG ANNOUNCES KEY MANAGEMENT HIRES
Company Signs Industry Leaders
EMERYVILLE, California—December 5, 2006—LeapFrog® Enterprises, Inc. (NYSE:LF),
a leading manufacturer of technology-based learning products, today announced its
hiring of three new senior executives, a key step in focusing Company resources and
investments on its strategic business initiatives. Joining the leadership team are: Steve
Anderson, vice president of software engineering; Jeff Grant, vice president of Web
products; and Hilda West, senior vice president of human resources.
“Our recent business review highlighted the need to quickly build capabilities in key
business areas,” said Jeffrey G. Katz, president and chief executive officer of LeapFrog.
“By recruiting top-notch talent to lead our human resources and to key technology roles,
we are making strides toward completing the team that will rebuild our business in the
near-term and position LeapFrog for profitable growth in the coming years.”
New Leadership Brings Successful Track Record to LeapFrog
Steve Anderson, newly appointed vice president of software engineering will lead the
development of LeapFrog’s software architecture and development team. Anderson will
assume an active role in the technology and product development process. Prior to
joining LeapFrog, Anderson spent six years with Electronic Arts in executive operations
and technology, and most recently worked with The Mforma Group, a cell phone games
provider, where he was senior vice president of global operations.
In a newly created position as vice president of Web products, Jeff Grant will have
responsibility for the development and marketing of LeapFrog’s strategic Web initiatives.
He brings a wealth of experience in this domain from his previous positions at Orbitz,
where he served in several key senior management positions since 2001 including VP of
Product Marketing.
Hilda West has joined LeapFrog as senior vice president of human resources. West is
responsible for advancing LeapFrog’s strategy by attracting top-tier talent to the Company and
helping to create a more metrics and results driven culture. A former executive at the global
software provider, Autodesk, she served in several human resources leadership positions
during her tenure there, most recently heading its global talent management efforts and
helping to drive company-wide human resource strategy.
About LeapFrog
LeapFrog Enterprises, Inc. (NYSE: LF), is a leading designer, developer, and marketer of
innovative, technology-based learning products and related proprietary content, dedicated to
making learning effective and engaging for all ages, at home and in schools, around the world.
The company was founded in 1995 and is based in Emeryville, California. LeapFrog has
developed a family of learning platforms that come to life with more than 100 interactive software
titles, covering important subjects such as phonics, reading, writing, math, music, geography,
social studies, spelling, vocabulary, and science. In addition, the company has created more than
35 stand-alone educational products for children from birth to 16 years. LeapFrog’s awardwinning
U.S. consumer products are available in six languages at major retailers in more than 35
countries around the world.
LeapFrog SchoolHouse’s multisensory products currently reach students in more than 100,000
classrooms across the U.S. with more than 200 interactive books and 500 skill cards,
representing more than 6,500 pages of educational content. LeapFrog SchoolHouse is a
business division within the Education & Training Group of LeapFrog Enterprises, Inc.

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