John Baackes
After a national search, Senior Whole Health (SWH), based in Cambridge, MA, is pleased to announce that John Baackes has been named CEO and took over management of the company in May. Senior Whole Health (SWH), founded in 2003, was formed to satisfy the emerging demands by consumers, public payers and private health insurers for new approaches to the coordination and payment of health care services for the elderly. Mr. Baackes’ focus will be to continue establishing Senior Whole Health as the premier senior care organization in Massachusetts and to expand the company’s senior care model nationally.
John Baackes joins SWH after serving as Senior Vice President of Group Health Incorporated of New York. There he led their for-profit HMO subsidiary and grew it to $130mm in revenue. Previous to that, he was President of Kaiser Permanente Northeast Division. He was also President of Community Health Plan in Latham, NY which grew to a three state operation under his direction. Sine 1997 John has served on the Medicaid Managed Care Advisory Review Panel, is a frequent lecturer and a former faculty member of the National HMO Management Fellowship Program based in Washington, D.C.
“I look forward to this opportunity. Massachusetts is becoming a national leader in providing for its citizens,” said Baackes. “Senior Whole Health’s mission is clear. We must protect our seniors by making it easier for them to get the quality healthcare they need. Our Senior Care Organization (SCO) model will expand existing Medicaid managed care services in an effort to contain seriously rising costs. We want SWH to become a national model to improve the overall access and quality of elderly care in both the public and private sectors.”
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